Hurricane Hole
Blue Orchid Advertising
Lead Graphic Designer | Branding | Production Assistant
As a new residential and lifestyle development on Paradise Island, Hurricane Hole needed a brand story that would appeal to millennials, baby boomers, yachters and city dwellers. While at Blue Orchid, I was a part of the team that helped to develop the brand story and visual identity.
Sea the inspiration for the visual identity.
When crafting the visual identity, we wanted to bridge the gap between our audiences. While the key stakeholders provided a logo, the rest was up to our team. The graphic elements were inspired by visual boating language, while the overall look and feel was intended to be vibrant and youthful to appeal to the younger demographic.