Kalik Beer
Blue Orchid Advertising
Lead Graphic Designer | Art Direction | Photo Editing | Concept Development | Producer
As The Beer of The Bahamas, Kalik required campaigns for the suite of beers under their label; Kalik, Kalik Light, Kalik Ralder, and Kalik Platinum. Tapping into the vibrant culture and spirit of The Bahamian people was a key driving force in concept development, production and roll out of the campaigns.
Who Are We!
Limited edition product launch
Who Are We!
We Are Junkanoo.
Kalik Legend launched a series of limited edition cans and bottles that featured the branding of local Junkanoo groups. Junkanoo is the biggest cultural celebration of The Bahamas and is an integral part of the community structure.
The challenge at hand was creating a campaign that would build anticipation and awareness around the launch of the redesign, which would climax with a “Who Are We!” documentary premiere.
“Who Are We!” Is a rallying call chanted during Junkanoo to energize the groups as they perform. We centered the campaign around this phrase and created graphics that put the art form of the culture and the beauty of the cans in the forefront.
Kalik Radler
Flavor awareness campaign
Mango, Cranberry, Lemon. #SoRefreshing
Kalik Radler is the fruity and flavorful variant of the Kalik Brand.
The challenge was to create a campaign that highlighted it’s refreshing attributes, without being cliche, and telling a impactful story.
We created a campaign around Kalik Radler being #SoRefreshing that it’s almost too refreshing. We positioned it as the only air conditioning unit you’ll need to beat the summer heat. This made the “Air Condition Workers Union” a little upset, because it meant they were no longer in high-demand. They were so aggravated that they took to the streets to protest!
Kalik Legend
National pride campaign
Let’s Celebrate The Bahamas!
The Let’s Celebrate campaign aimed to highlight Bahamian culture and community throughout the chain of islands. Using a combination of videography and photography we captured stories told by the cultural giants within their respective industries or trades. This campaign continued to solidify Kalik as a Bahamian beer that is always a sip away during culturally rich moments.
Let’s Celebrate - Rake N’ Scrape Music!
Let’s Celebrate - Junkanoo!
Let’s Celebrate - Sailing